{
    "href": "/post/2013/02/11/the-end-is-near-makers-mark-to-water-down-its-bourbon/",
    "relId": "2013/02/11/the-end-is-near-makers-mark-to-water-down-its-bourbon",
    "title": "The End Is Near: Maker\u2019s Mark To Water Down Its Bourbon",
    "author": "pmjones",
    "markup": "html",
    "tags": [
        {
            "href": "/tag/collapse/",
            "relId": "collapse",
            "title": "Collapse",
            "author": null,
            "created": null,
            "updated": [],
            "markup": "markdown"
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    "created": "2013-02-11 16:55:03 UTC",
    "updated": [
        "2013-02-11 16:55:03 UTC"
    ],
    "html": "<blockquote>\n<p>Maker\u00e2\u0080\u0099s Mark just got a little less stiff.\u00c2\u00a0The bourbon brand, known for its bottles sealed with red wax, told customers today that it\u00e2\u0080\u0099s reducing the amount of alcohol in the beverage in order to meet rising global demand.</p>\n</blockquote>\n<p>The horror. The horror.  Via <a href=\"http://qz.com/52478/makers-mark-waters-down-its-bourbon-to-meet-rising-demand/\">Maker\u00e2\u0080\u0099s Mark waters down its bourbon to meet rising demand - Quartz</a>.</p>\n"
}