{
    "href": "/post/2013/02/17/makers-mark-reverses-decision-to-water-down-whiskey/",
    "relId": "2013/02/17/makers-mark-reverses-decision-to-water-down-whiskey",
    "title": "Makers Mark Reverses Decision to Water Down Whiskey",
    "author": "pmjones",
    "markup": "html",
    "tags": [
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            "href": "/tag/collapse/",
            "relId": "collapse",
            "title": "Collapse",
            "author": null,
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    "created": "2013-02-17 22:57:56 UTC",
    "updated": [
        "2013-02-17 22:57:56 UTC"
    ],
    "html": "<blockquote>\n<p>One week after announcing plans to dilute its whiskey, Maker\u00e2\u0080\u0099s Mark has changed course. The Kentucky bourbon company released a statement Sunday reversing its decision and apologizing for disappointing its loyal fans with the decision to reduce alcohol content to keep up with rising global demands.</p>\n<p>\u00e2\u0080\u009cWe\u00e2\u0080\u0099re humbled by your overwhelming response and passion for Maker\u00e2\u0080\u0099s Mark. While we thought we\u00e2\u0080\u0099re doing what\u00e2\u0080\u0099s right, this is your brand you told us in large numbers to change our decision,\u00e2\u0080\u009d the statement from president Bill Samuels Jr. and his son and chief operating officer, Rob Samuels, said.</p>\n</blockquote>\n<p>In light of this I am considering taking up religion again, as this could be considered \"proof\" (heh) of a benevolent God. Via <a href=\"http://newsfeed.time.com/2013/02/17/makers-mark-reverses-decision-to-water-down-whiskey/\">Makers Mark Reverses Decision to Water Down Whiskey | TIME.com</a>.</p>\n"
}